How to collaborate with brands with less than a 10k following
Happy Thursday loves!
Something I get asked a lot is how do I collaborate with brands? How do I get so many free products? Do I reach out to collaborate or do the brands reach out?
Over the past year, I’ve landed a lot of collaborations and to be honest, I’ve been so shocked especially because I have less than a 10k following. Heck. I have less than 5k. I’ve partnered with Dicks Sporting Goods, Levi Jeans, Hershey’s Chocolate, and more. While working with all of these great brands, I’ve come up with a little handbook of tips on how to collaborate with brands even when you’re not cool enough for the swipe up feature…come on Instagram.
The likes and followers don’t matter, it’s the content that you produce.
I stand by this 100% from my own experience. My first collaboration was when I had less than 1,000 followers and less than 300 likes. When I first started my blog (almost a year ago), I would make my roommate have “blogging” days with me. She wasn’t even a blogger LOL. I would make sure every little detail was perfect and go the extra mile with props and trying to make it look like my pictures weren’t at my college. The last sixth months, I’ve hired a photographer and planned out my content making sure that my photos are different, consistent and portray who I am. That way brands know the photos they will be getting by looking at my feed.
DMs are fine, but emails are better.
Some influencers and bloggers may disagree but I do DM brands on Instagram sometimes proposing a collaboration. This industry works both ways! There are so many brands and influencers out there, you just may not cross each other’s paths unless you’re the one reaching out. I’ve said this before, and I’ll say it again: the worst they can do is say no. If they say no, you move on!
When I DM the brand, I introduce myself and tell them I would love to collaborate. I do this because the person going to DM me back will most likely give me an email that will lead me to the decision maker of collaborations or they will say no. Usually, they DM me back with a specific email address (name@___.com). Then, I get into the good stuff and draft up my email.
Create a media kit.
When I said I get into the “good stuff” above, I meant a media kit! Create a media kit. This is also a way for brands to get to know who you are and what your blog is about. It’s a way your you to brag about what you’ve accomplished or what you hope to accomplish. I created my media kit on a website/app called Canva. It’s so easy to use and navigate. They have so many templates to chose from to make it your own! I included a little about me, about my blog, brands I’ve worked with in the past, and my social media handles along with how many followers I have (just in case they were curious).
Join influencer platforms.
I was so amazed when I found about influencer platforms. The different kinds of platforms will help you connect with brands that you might be interested in. Some influencer platforms that I’ve joined: Social Native, Brand Backer, Revfluence, and Heartbeat. Social Native is my favorite because you have a chance to make a little money on every collaboration!
It’s a good way to get your brand’s name out there and a chance to get reposted by brands!
If you have any specific questions – feel free to reach out to me anytime! I’ll be happy to help 🙂
Sunglasses were gifted from Sunglass LA!